Podcasts are now searchable in Google. Good for podcasters, good for listeners. The podcast industry is booming. The numbers don't lie. On average, more than 1 million podcasts are downloaded every day, and the number of podcast listeners has increased steadily year after year. With so many people listening to podcasts, it's no wonder businesses are turning them into content marketing vehicles for their products and services. But wait, what if you're not a business? What if you just want to listen to your favorite shows with your friends or family members? Fear not! Podcasts have been made searchable on Google Play Music and Apple Search Engine. Now listeners can find new episodes of their favorite programs even more easily than before. So go ahead and get lost in the world of audio entertainment without worrying about missing out on anything happening online! How do you make your podcast searchable?A simple metadata update unlocks this new discovery tool for podcasts published to the Apple podcast network. Podcasters can add your podcast using iTunes Connect. Upload Your Podcast Artwork on Google Play Music Once you have added all of your content on Google Play Music, go here and click "Browse files" in the top right corner of the page. Click the podcast artwork image, then click Save to complete the process. Why you should transcribe your podcasts anywayTranscription is the procedure of converting speech into text. It's also one of the best tools for improving listener retention. The searchable transcripts make it even easier for listeners to find your content, giving you another way to connect with them that can lead them back to your podcast or website. By adding transcripts, listeners also see your website in the podcast player and can easily click through to it. This increases your chances of building a list and turning them into repeat customers. Your number of subscribers is key to measuring the success of a business. By the end of 2021, 50% percent of B2B marketers and companies like SEO companies in Houston plan to add podcast-specific metrics to their analytics. Do podcasts help SEO?Podcasts help SEO in many ways. For starters, when you add transcripts to your podcast, you give Google another way to index and rank your content. It's vital if you want your podcast to show up in search results. When searchers discover content they like on Google Play Music or Apple Search Engine, they can subscribe through the player. That's another data point for Google to factor into their ranking algorithm. It also helps listeners start building a relationship with your brand, giving you another chance to turn them into customers. On average, each episode of a podcast is downloaded 2-3 times, driving traffic back to your site and improving your search results. There are several ways podcasts can benefit your business. When you can improve your rank in searches, listeners have a chance to find the content that matters the most to them. Add transcripts for maximum SEO potential. It's also mandatory if you want to tap into podcasts' direct-response opportunities and earn money from your podcasts. Professionals of SEO agencies are bidding more than ever on direct-response keywords, especially for competitive terms. With so many voice search queries popping up in Google search, this practice will only become more important over time. Get ahead of the curve by adding transcripts to your podcasts. This lets listeners hear what you have to say while also enabling them to help your website and podcast rank higher in Google search results. Adding transcripts to podcasts is a useful SEO tool for those who want their content to show up more often when listeners do voice-based searches on Google Play Music or Apple Search Engine. The best way to maximize your SEO potential is by adding transcripts as soon as possible. Final Thoughts:As we can see from this article, podcasting is still in its infancy stage where there's a lot of potential for growth and development, it has become huge due to its "on-demand" nature. One such area is - Podcasts are now searchable on Google.
Now, Google Search will let people explore podcasts and their contents. If you want to help us with your ranking, feel free to contact Houston SEO company experts as they have huge experience in this field.
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